Founder & CFO, CheekyFit

Building the AI fashion network.

Economics and maths by training, builder by instinct. After working across real-estate finance in a family office and private credit, I founded CheekyFit to change how the world shares, styles, and shops fashion.

London

CheekyFit

The AI fashion network.

One taste network: closet, stylist, feed and market. Your wardrobe digitized, an AI stylist that knows what you own, a feed where taste travels, and a marketplace where brands sell direct. I run finance and operations as founder & CFO.

82%

of people own clothes they’ve never worn

0%

seller commission for brands

22+

countries brands reach

Journey

  1. Founder & CFO — CheekyFit

    Building the AI fashion network

    2026 —
  2. REIM Capital

    Loan management & servicing, real-estate credit, London

    2025
  3. Cardiff Business School

    Business & economics

    2024–25
  4. Aditya Birla Capital family office

    Real estate associate, GoldenArc Communication & Solutions

    2023–24
  5. Queen's University Belfast

    Economics

    2022–23

FAQ

Who is Jaideep Pande?

Jaideep Pande is the founder & CFO of CheekyFit, the AI fashion network. He trained in economics and maths at Cardiff Business School and Queen's University Belfast, worked across real-estate finance in a family office and private credit, and is based in London.

What is CheekyFit?

CheekyFit is the AI fashion network — a digitized closet, an AI stylist that knows what you own, a feed where taste travels, and a marketplace where brands sell direct with 0% commission across 22+ countries. Find it at cheeky-fit.com.

What does a founder & CFO do at CheekyFit?

Jaideep runs finance and operations: capital, unit economics, and the operating machinery that lets the taste network scale.

What else is Jaideep Pande building besides CheekyFit?

Two ventures, both launching in 2026: Nyra, an AI-enabled period-tracking app made for India, and XDOPE, second-generation fitness nutrition built for Indian diets. Details at jaideeppande.co.in/building.

What is Nyra?

Nyra is an AI-enabled period-tracking app made for India — regional-language support, prediction models designed for irregular cycles (including PCOS), vernacular menstrual-health education, and private-by-design on-device health inference. Launching in 2026.

What is XDOPE?

XDOPE is second-generation fitness nutrition for India — clean-label formulations, public third-party batch testing for every batch, evidence-based dosing, and products built for largely vegetarian Indian diets. Launching in 2026.

Where is Jaideep Pande based, and where did he study?

He is based in London, United Kingdom. He studied business and economics at Cardiff Business School (Cardiff University) and economics at Queen's University Belfast.

How can I get in touch?

Via LinkedIn — Jaideep doesn't publish an email address.

Contact

Building something in fashion, finance, or AI? Let’s talk.