Founder & CFO, CheekyFit

Building the AI fashion network.

Economics and maths by training, builder by instinct. After working across real-estate finance in a family office and private credit, I founded CheekyFit to change how the world shares, styles, and shops fashion.

London

CheekyFit

The AI fashion network.

One taste network: closet, stylist, feed and market. Your wardrobe digitized, an AI stylist that knows what you own, a feed where taste travels, and a marketplace where brands sell direct. I run finance and operations as founder & CFO.

82%

of people own clothes they’ve never worn

0%

seller commission for brands

22+

countries brands reach

Journey

  1. Founder & CFO — CheekyFit

    Building the AI fashion network

    2026 —
  2. REIM Capital

    Loan management & servicing, real-estate credit, London

    2025
  3. Cardiff Business School

    Business & economics

    2024–25
  4. Aditya Birla Capital family office

    Real estate associate, GoldenArc Communication & Solutions

    2023–24
  5. Queen's University Belfast

    Economics

    2022–23

Contact

Building something in fashion, finance, or AI? Let’s talk.